School of Business Administration
The School of Business Administration gives the student a choice among four(4) majors leading to a Bachelor of Science in Business Administration degree. These four majors are: Financial Management, Marketing Management, Operations Management, and Human Resource Development Management. All four offerings seek to develop competencies related to critical-thinking, decision-making, research, communications and leadership. The objective is to enable students to advance professionally, pursue entrepreneurial activities and become future business leaders. Through its experienced and competent faculty, the School of Business Administration upholds the value of delivering timely academic and disciplinal content. The School of Business Administration prepares its students for the challenges of an ever-changing business environment by continuously seeking quality education through accreditation, industry partnerships and international linkages.
Mission
To provide an environment of quality education in the business disciplines that stimulates learning and innovation among young men and women of varying social, cultural, and economic backgrounds to enter, prosper in, and meet the needs of the business community.
Vision
The School of Business Administration will become a model center of learning for business disciplines, where knowledge, skills and attributes are developed to allow its students to participate and compete in global economy.
Course Offering Sublinks
Course Offerings
- Bachelor of Science in Business Administration Major in Marketing Management
- Bachelor of Science in Business Administration Major in Financial Management
- Bachelor of Science in Business Administration Major in Operations Management
- Bachelor of Science in Business Administration Major in Human Resource Development Management
- Bachelor of Science in Accounting Information System
Bachelor of Science in Business Administration Major in Marketing Management
Accreditation Level
| Juan Sumulong Campus (AU Legarda / Main) | PACUCOA Level III Accredited |
| Andres Bonifacio Campus (AU Pasig) | PACUCOA Level I Accredited |
The Bachelor of Science in Business Administration major in Marketing Management provides a comprehensive set of courses that focuses on specific areas of marketing, which includes: e-commerce, marketing research, price strategy, retail management, product/brand management, sales and distribution management, professional salesmanship. These courses help the students to develop skills, knowledge and abilities to become the new generation of marketing experts.
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